Our Goal is to deliver a clear Path, not just the Research.

A goal is just a Dream unless it has a plan. And an uninformed plan is a mess. It is our aim to find the Insights that will inform for Strategy. It means we need to DIG deep into the Data and connect it to Emotions to unlock potential.

We offer a key strength in brand development and growth, with particular expertise and knowledge in the Asia Pacific region.

Our Approach

Heart-Data works with a three-step process to unlocking growth potential. The D.I.G. process has been successfully implemented by the founder at large global brands with sophisticated product development pipelines and omni-channel marketing and sales executions.

We D.I.G. into the data and consumer using a three-step D.I.G. process:

  • DISCOVER the Opportunity and Trends of consumers, competitors, retail marketplace, employee, and organizational strengths and weaknesses.

  • IDEATE/INNOVATE against the Opportunity, develop innovative Corporate, Marketing Strategy, Communications, Product innovation Strategies.

  • GO-TO-MARKET refine and test ideas for success in the market.

At all stages, we apply the framework to ensure we have fact-based holistic quantitative and qualitative inputs that build insights to design a marketing strategy and implementation approaches. 

D – DISCOVERY

Step #1: Frame the situation, understand the environment, set yourself up for success with data and understanding.

BRAND IKIGAI WORKSHOPS

Using the Brand Ikigai Framework of Passion – Skill – Need – Value we assess where your how much Longevity (IKIGAI) your brand/company has and what might be holding your brand back from living its best and strongest life. 

We can do this exercise for the following:

  • Corporate/Business Brands refining your image as a company as part of your positioning

  • Team Brands by defining your team’s Branding; how are you and your team regarded in the organization? Do you have longevity and personal branding?

  • Personal Brands by communicating you personally. Do you have your IKIGAI defined?

  • Sales and Marketing Brands by ensuring your consumers aware of your IKIGAI and can you survive to live on and on!


SPEED CONNECTION “IN MARKET” WORKSHOPS

When a strategy and a plan is needed now, but you really have no time! A Speed Connection is a curated two-day workshop that brings key stakeholders together to quickly be immersed in the topic, business challenge or opportunity.

  • Day 1: A facilitated day of immersion sessions that include experiences, interviews, expert panel discussions, and data discussions.

  • Day 2: Downloading the “dust” of inspiration from Day 1, connecting into themes, ideas, and concepts. Aligning on where we believe the opportunity lies and aligning on the path forward.

We use this “in market” work to align on the business task, refresh your understanding of concepts and equities, design concepts, and initial free flow ideas.


PATH TO PURCHASE WORKSHOPS

Using Projective “stream of consciousness” techniques, we follow the customer through their journey with your brand and competitors.

This is the way we unlock the path of Awareness, Consideration, Engagement, Trial, Repeat, and Advocacy.

Discovery tools based on using Projective and Ethnographic, Machine Learning techniques help to identify the hidden gems that don’t usually come from an asked and answered approach.

INNOVATE/IDEATION

Guided ideation sessions that use the foundational thinking of Design Sharing and Concepting.

HOW-NOW-WOW FRAMEWORK WORKSHOPS

Building and then mapping of ideas to determine feasibility and impact to develop a strong set of ideas with execution based understanding.

Using Brainstorming sessions that unlock the power of individual input (1) Pairing cross-functionally (2) Connecting the wider teams (3) Aligning (4) All-on-Board and ready to execute.

We always start our sessions with Data and Facts to ground us. Then we add our insights, emotions, and goals that will raise us from a functional solution to a must-have partner thus creating lifetime customers and value.

GO- TO-MARKET

Enterprise and in market operational, sales and marketing execution to find precise activities to achieve goals.

BESPOKE GTM WORKSHOPS

Creating a Business implementation plan that delivers against goals with trackable KPIs. and if needed we will even support the building of a RACI and Organization structure. 

We bring in the talent across our executive and expert network that is needed to implement the plans.

Working with your team, we identify the path to success and growth based on the Discovery and Ideation foundational work.