Brand growth,
loyalty, and longevity

We always start with understanding

We are a global culture-led agency bringing human insights and strategies to loved brands.

We believe that one insight is never enough for commercial success. It is a combination of cultural, product, brand, consumer, commercial, and market insights that work together.

We connect them all and deliver actionable strategies for your brand to capture and keeping the hearts and minds of consumers.

We are your partner towards brand longevity.

How we can help

We recognize that your teams have got this most of the time. But here are some of the conversations we have had with our clients when we asked “How can we help?”

  • Sales is stagnating but unsure why

  • Global expansion to new markets is unfamiliar territory

  • Abundance of data that hasn’t been synthesized against business strategy

  • Need for more impactful market reality immersion for extended teams

  • New competitors are coming - are they threatening our position

  • We sense shifts in consumer needs and expectation

  • Engage with younger generation while maintaining current consumers

  • How do we communicate, implement and drive new distribution models

  • Inconsistent knowledge and alignment on strategic business plans

  • We lack data to be able to understand our product and market potential

Our unique toolbox

We believe that a successful brand consists of 3 things - Relevance, Loyalty, and Reason.

Relevance opens the door, Loyalty keeps it open, Reason is why they stay.

This is the foundation of our toolbox.

Speed Connection

Customized research

Explore shifts and cultural relevancy for your market through our “find the aha” immersion and workshop program with the entire team in a curated 2-3 day workshop. It’s fast, targeted and impactful.

There is no one size fits all. We listen first, then we design. We assemble the right team and apply the best methodology to answer with actionable insights. Sometimes we will tell you - that we can’t help and will use our network to recommend someone we believe can.

Fandom & Loyalty

Brand Ikigai

The most powerful growth engine comes from a loyal customer. Explore with us on where you stand on Fandom and how to build, connect, and grow your fanbase in your industry and culture - its not one size fits all.

Assess if your brand has the pillars to withstand the test of time. Unpack your brands strengths and opportunities to ensure you continue to have a reason to be and ensure brand longevity.

Our Team

customized for you.

Having the right team is the first step to success. Just as sports teams need players with the right skills, projects need specialists for each task. Through our extensive networks of on-demand high caliber consultants, we start with your needs and then assemble the right team from around the world. That’s the Heart-Data way.

Hi, I’m Vanessa, the founder of Heart-Data.

I started Heart-Data after 30+ years in the marketing, insights and strategy roles on both agency and client side. I’ve come to know that sometimes we don’t need more data to tell us what is happening (we have enough of it!). We need the nuances, insight and the why behind the data. Having worked with major global brands, I have had my fair share of successes and failures. And I have come to know that brands live on in the hearts and minds of consumers when they have clarity, cultural relevancy and flexibility all built into their system. I’ve always believed the answer is a combination of heart and data - of understanding of the consumer, the brand, the business and so I set up the company and the tools we have with that at the foundation.

Hello! I’m Emily, the General Manager of Heart-Data.

I’ve spent my career understanding the ‘why’ behind the ‘what’: the motivations for choosing a brand, the barriers that drive them away, or reasons why this campaign worked better than another. Having experienced both client and agency side, I know that identifying the 'why’ alone is never enough. It needs to be turned into actionable strategies for brands to work on. Raised in Taiwan, educated in the US, worked in Japan - My multicultural background also taught me that a message can be perfectly translated but still misses the nuance, because context is everything.

That’s what brought me to Heart-Data. We not only study the data, but also the people and reasons behind the numbers.

Heart Talks