Speed Connection

Cultural immersion with purpose

What is Speed Connection?

It’s not just a market visit.

This is a curated immersion with a clear strategic purpose. It is a full cultural immersion delivers inspiration and inputs against a clear goal and theme. Together, we uncover cultural nuances that will bring clarity on the jobs to be done.

Day 1: Experience an eye-opening tour of locations, connection, and conversations that are matched to the business goals. We start by listening, looking, experiencing

Day 2: Download the findings from day 1 in the morning to unlock the insights. In the afternoon we collaborate in a strategic workshop in the afternoon to turn insights to ideas and ideas next steps.

Optional follow up: Quant/Qual evaluation of the ideas or concepts generated, consumer segmentations, or workshops.

It’s not just one department.

The key to a successful Speed Connection is the multi-angle perspective.

We involve all relevant stakeholders from different teams and levels in the business organization to join the program. From R&D to sales, from marketing to operations, we highly recommend C-suite leaders and even partner corporations to join. Many angles, many options, many debates will find the unique insights

We have experienced that if we working cross-functionally from the start, we will ensure that the outputs come to fruition.

It’s much more than a pdf report

To date, Speed Connection has delivered R&D product concept and ideas, marketing campaigns and improvements, sales positioning, and improved cross-functional collaboration.

This is more than a data report. This is a TEAM building solutions together.

Not to mention it’s a FUN experience that puts business goals, consumer needs and cultural relevancy on a fast-track!

Every Speed Connection contains 3 elements

Normal

The obvious, go-to places and people when we think of this topic. It’s connected to the business goal - not just a “visit the competitors” trek.

Expert

Going deep and niche into the topic - hearing, seeing and experiencing close up with experts of the field. You may also be an expert that can help, or your expertise may be further enhanced!