We deliver a clear path,
not just the research
A goal is just a dream unless it has a plan. An uninformed plan is simply a mess.
It is our aim to find the Insights that will inform the Strategy.
01
Discovery
02
Innovate/Ideate
03
Go-to-market
Our ApproachHeart-Data works with a three-step DIG process to unlock growth potential. At all stages, we apply the framework to ensure fact-based holistic quantitative & qualitative inputs.
D - Discovery
Frame the situation, understand the context.
Set yourself up for success with data and understanding.
Using the Brand Ikigai Framework of Passion – Skill – Need – Value, we assess how much longevity (IKIGAI) your brand has via customized methodology; further discovering what might be holding your brand back from living its best and strongest life.
Brand ikigai assessments
When a strategy and a plan is needed now, but you really have no time! A Speed Connection is a curated two-day workshop that brings key stakeholders together to quickly be immersed in the topic, business challenge or opportunity.
Speed connection (a.k.a. in-market workshops)
Using Projective “stream of consciousness” techniques, we follow the customer through their journey with your brand and competitors. This is the way we unlock the path of Awareness, Consideration, Engagement, Trial, Repeat, and Advocacy.
Path to Purchase
I - Innovate/Ideate
Guided ideation sessions that use foundational thinking of design sharing and concepting.
Build and then map ideas to determine feasibility and impact to develop a strong set of ideas with execution based understanding.
Using Brainstorming sessions that unlock the power of individual input (1) Pairing cross-functionally (2) Connecting the wider teams (3) Aligning (4) All-on-Board and ready to execute.
HOW - NOW - WOW
Framework workshops
Brand Ikigai Concept potential
Building on the brand ikigai framework, test your new concept to understand the potential it holds. We identify the elements that attract and sticks, separating them from what is merely good on paper.
N.E.W. Panel brainstorming & co-creation
Unlike the traditional focus groups or quantitative survey that only focuses on the target audiences, we offer an out-of-the-box approach to include N.E.W. voices for the topic of interest. N.E.W. stands for:
Normal - i.e. the general population,
Expert - the professionals in the field, those with deep expertise, and
Weird - i.e. the edgy, frontier, niche type of people
Sometimes looking from a different angle sheds an entirely different light!
G - Go to market
Where insights become strategies, and strategies become actions.
Market Entry Assessment
Going into a new market isn’t a single decision - it is a portfolio of them. We size the market opportunity, map the competitor landscape, analyze pricing dynamics and entry conditions to build the ideal market entry strategy for you. We don’t just tell you where to go - but how to win as well.
The POP/POD/POV compass
A brand that tries to be everything for everyone ends up mattering for no one. We help you define your Point of Parity (POP) — what you must have to play the game, your Point of Difference (POD) — what makes you unmistakably you, and your Point of View (POV) — the belief you're willing to stand behind. Together, they give your brand a sharp, defensible position that's easy to communicate and hard to copy.