Speed Connection
Cultural immersion with purpose
What is Speed Connection?
It’s not just a market visit.
This is a curated immersion with a clear strategic purpose. It is a full cultural immersion that delivers inspiration and inputs. Together, we uncover cultural nuances that will bring clarity on the jobs to be done.
Day 1: Experience an eye-opening tour of locations, connection, and conversations that leads to inspiring discoveries and insights.
Day 2: Download the findings from day 1 in the morning, then collaborate in a strategic workshop in the afternoon to turn insights to action.
Optional follow up: Quant/Qual evaluation of the ideas or concepts generated, consumer segmentations, or workshops.
It’s not just one department.
The key to a successful Speed Connection is the multi-angle perspective.
We involve all relevant stakeholders from different teams and levels in the business organization to join the program. From R&D to sales, from marketing to operations, we highly recommend C-suite leaders and even partner corporations to join.
By working cross-functionally, we ensure that the outputs come to fruition.
It’s much more than a pdf report
To date, Speed Connection has delivered R&D product concept and ideas, marketing campaigns and improvements, sales positioning, and improved cross-functional collaboration.
This is more than a data report. This is a TEAM building solutions together.
Not to mention it’s a FUN experience in general!
Every Speed Connection contains 3 elements
Normal
The obvious, go-to places and people when we think of this topic. Of course we go there, but we add a twist.
Expert
Going deep and niche into the topic - hearing, seeing and experiencing close up with experts of the field.
Weird
The unexpected places and people - we may feel confused at first, but that’s how we expand our understanding.
Speed Connection themes that actually led to market impact
The perfect pair
Luxury Trends
Authenticity
Health & Wellness
Refreshment
Eco-friendly/SDGs
Customization
Retro boom