Building brand fans and loyalty.
We identify the opportunities to grow the fanbase of your brand, evolve your fans from simply buying products to advocating your brand.
Why
Are you still measuring your fanbase according to the no. of followers or views? Or perhaps you have a brand love score that you monitor regularly but have no idea how to move that needle?
Our brand loyalty framework dissects the journey from trial to repeat to advocate, identify the elements that can be enforced to move fans on to the next stage or become stickier at the current stage.
(backup options) Do you know what type of fans your brand is attracting? Are they really fans or maybe they are just fads? How long do fans stay engaged your brand? What was the hook in the first place?
The Heart-Data
brand loyalty framework.
The journey from trial to advocate looks like the picture on the left. To move to the next stage, consumers require a trigger of some sort,
We found that there are 4 elements that build a loyal fan.
(may need to rename these)
Memories/Relevance
Values
Product understanding
Cost effectiveness
All 4 checked - loyal advocate
Partial checked - fans of different types
Depending on the stage, brands can provide the respective elements to engage effectively with fans.
We host engagements in cities selected for transport connectivity, market relevance, and cultural enrichment.
Each venue meets our rigorous standards for safety, technology, and environmental quality.
Collective Excellence

