We’re a culture-led brand building team with years of real life experience across the world’s most recognized brands.
Our Team
A specialist for every brief
Having the right team is the first step to success. Just as sports need players with the right skills, projects need specialists for each task. Through our extensive networks of on-demand high caliber consultants, we start with your needs and then assemble the right team from around the world. That’s the Heart-Data way.
Hi, I’m Vanessa, the founder of Heart-Data.
I started Heart-Data after 30+ years in the marketing, insights and strategy roles on both agency and client side. I’ve come to know that sometimes we don’t need more data to tell us what is happening (we have enough of it!). We need the nuances, insight and the why behind the data. Having worked with major global brands, I have had my fair share of successes and failures. And I have come to know that brands live on in the hearts and minds of consumers when they have clarity, cultural relevancy and flexibility all built into their system. I’ve always believed the answer is a combination of heart and data - of understanding of the consumer, the brand, the business and so I set up the company and the tools we have with that at the foundation.
Hello! I’m Emily, the General Manager of Heart-Data.
I’ve spent my career understanding the ‘why’ behind the ‘what’: the motivations for choosing a brand, the barriers that drive them away, or reasons why this campaign worked better than another. Having experienced both client and agency side, I know that identifying the 'why’ alone is never enough. It needs to be turned into actionable strategies for brands to work on. Raised in Taiwan, educated in the US, worked in Japan - My multicultural background also taught me that a message can be perfectly translated but still misses the nuance, because context is everything.
That’s what brought me to Heart-Data. We not only study the data, but also the people and reasons behind the numbers.
The Heart Data DNA
Always start with your needs
We listen to your needs and concerns and we ensure the outputs can answer them.
Always build on existing data
We mine the data you already have and only add new research where gaps remain.
Always ask WHAT - SO WHAT - NOW WHAT
We discover the insight, connect the dots, and put the strategy outputs in action.
