Unlock the key to brand longevity and loyalty

We’re cultural relevancy experts helping you transform your brand

What We Believe

We believe that commercial success of a brand comes from being loved by people, being relevant, and having a reason for people to believe in.

Relevance opens the door, Loyalty keeps it open, Reason is why they stay.

We believe that love is built through lasting connections that turn loyalty to advocacy.

We believe that relevance is gained through on-hands experiences embedded in the culture.

We believe that reason - Ikigai - is what makes the brand thrive everlastingly.

Finally, we believe that combining data with the human touch - the heart - is what delivers culturally relevant insights and impact.

What we do

Fandom and Loyalty

Brand Ikigai

(1) Combining your passion and strengths with what the world needs and a strong value proposition to earn longevity.

(2) Assess if your brand can withstand the test of time. Learn more about finding the reason of being to achieve brand longevity.

(3) Assess your brand strength and longevity. 

The most powerful word of mouth comes from a loyal customer. Learn more about how we help your brand build, connect, and grow your consumers and fanbase.

Customized research

Speed Connection

Explore upcoming trends and cultural relevancy for your brand through a fast, eye-opening immersion and workshop program. 
There is no one size fits all solution. We listen to understand what keeps you up at night, then we design the most appropriate methodology that answers those questions with actionable insights.

Our Team

Heart-Data was founded by Vanessa Oshima, who has 30+ years in insights, strategy, branding, and marketing across industries and countries. Our General Manager, Emily Huang, brings 10+ years in insights, branding, and marketing across both client and agency sides.

We believe success comes from having the right team. Just as sports need players with the right skills, projects need specialists for each task. Through our extensive networks we build the right team for your needs. That’s the Heart-Data way.

Heart Talks