Combining

Heart & Data

Building strategies that lead to Brand longevity.

What We Believe

We live in a world of complex, ubiquitous data with AI technology that can easily generate more. Data itself is no longer a competitive advantage. The ability to insert emotion and human behavior (the Heart) into the process of understanding is what will unlock growth.

Our Approach

Heart-Data developed and uses a three-step process for unlocking growth potential.  The D.I.G. Methdology is successfully implemented by founders of large global brands with sophisticated product development pipelines.

We D.I.G. into the data and consumer / customer using this proven methodology:

  • Discover the opportunity & trends of consumers, competitors, retail marketplaces, employees, and organizational strengths and weaknesses. 

  • Ideate Insights & Innovate against the opportunity, develop innovative corporate branding, marketing messages, communications, product innovation plans and strategies.

  • Go Execute by developing a full Go-to-Market process that refines and tests ideas for success in the market. 

Our Team

Heart-Data was founded by Vanessa Oshima who has 30+ years in the insights, strategy, branding and marketing industry with experiences across multiple industries and countries. Our General Manager Emily Huang has been in the insights, branding and marketing industry for 10+ years. Having worked at both the client and agency side, Emily has a solid foundation of market research and cross-functional teamwork.

We believe that at the heart of success is getting the A-team in place. When we play soccer we need soccer players, baseball needs baseball players and a triathlon is about three skills not just running. This is the foundation of the Heart-Data way of working. Our teams have a strength in brand development and growth, with particular expertise and knowledge in building brand strategy and brand planning. The expertise in knowing how to pull together YOUR right team, and then to unlock and action the insight from the Data and the Qualitative conversations and insights.

Every Heart-Data team that works on your project is made up of a collection of experts that have one goal - to “move forward” towards results for your company. We have our D-I-G toolbox, but are bespoke in how we apply it. We embrace the task of taking brands and ideas into their best future. And yes, sometimes that can mean sunsetting a brand or plan. Our team can inform those hard calls too.

Heart Talks