Combining

Heart & Data

*Cultural relevancy and longevity

Drive Fandom and Brand Ikigai*

What We Believe

We believe that commercial success of a brand comes from being loved by people, being relevant, and having a reason for people to believe in.

We believe that love is built through lasting connections that turn loyalty to advocacy.

We believe that relevance is gained through on-hands experiences embedded in the culture.

We believe that reason - ikigai - is what makes the brand thrive everlastingly.

Technology continues to advance how we access, use and process data.

We believe that combining data with the human touch - the heart - is what delivers culturally relevant insights and impact.

What we do

Fandom and Loyalty

Brand Ikigai

(1) Combining your passion and strengths with what the world needs and a strong value proposition to earn longevity.

(2) Assess if your brand can withstand the test of time. Build brand longevity. 

Build a sticky fanbase that engages and advocates your brand.

Customized Qualitative & Quantitative research

Speed Connection

Explore upcoming trends and cultural relevancy that works for your brand through a fast, eye-opening immersion and workshop.
There is no one size fits all solution. We design the most appropriate methodology that answers your business questions with actionable insights.

Our Team

Heart-Data was founded by Vanessa Oshima, who has 30+ years in insights, strategy, branding, and marketing across industries and countries. Our General Manager, Emily Huang, brings 10+ years in insights, branding, and marketing across both client and agency sides.

We believe success comes from having the right team. Just as sports need players with the right skills, projects need specialists for each task. Through our extensive networks we build the right team for your needs. That’s the Heart-Data way.

Heart Talks