Combining

Heart & Data

We help brands grow by finding their ikigai and making people feel connected.

What We Believe

We live in a world of complex, ubiquitous data — but data alone is no longer a competitive advantage. AI is remarkably good at crunching it, yet it often misses the human nuance underneath. Inserting emotion and human behavior — the Heart — into that process of understanding is what actually drives brand growth.

We believe that commercial success comes from people who love and engage with your brand - real loyalty, real longevity. We call that brand Ikigai, and it’s only built through a combination of the heart and the data.

Our Approach

Heart-Data developed and uses a three-step process for unlocking growth potential.  The D.I.G. methodology is at the core of all the work we do at Heart-Data, and has been successfully implemented by founders of large global brands with sophisticated product development pipelines.

We D.I.G. into the data and consumer / customer by:

  • Discover the opportunity & trends of consumers, competitors, retail marketplaces, employees, and organizational strengths and weaknesses. 

  • Ideate Insights & Innovate against the opportunity, develop innovative corporate branding, marketing messages, communications, product innovation plans and strategies.

  • Go Execute by developing a full Go-to-Market process that refines and tests ideas for success in the market. 

Our Team

Heart-Data was founded by Vanessa Oshima, who has 30+ years in insights, strategy, branding, and marketing across industries and countries. Our General Manager, Emily Huang, brings 10+ years in insights, branding, and marketing across both client and agency sides.

We believe success comes from having the right team. Just as sports need players with the right skills, projects need specialists for each task. That’s the Heart-Data way.

Our teams excel in brand development and growth, especially brand strategy and planning towards brand longevity. We build the right team for your needs, turn data and qualitative insights into action, and focus on driving measurable results. We help move brands and ideas forward — and when needed, we can recommend sunsetting a brand or plan.

Heart Talks